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Rolex Just Published Its Service Prices: What a Full Service Costs Now
Rolex posted official service prices for the first time. Modern, five digit and vintage tiers, what is included, the fees nobody mentions, and what it means for owners.
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For decades, the Rolex service counter worked like a mystery box. You handed over your watch, waited for an estimate, and hoped. That era is over. Rolex now lists its prices for a complete service right on rolex.com, broken out by model family and by how many digits are in your reference number. Gear Patrol reported the new page on October 29, 2026 (Gear Patrol), and Rolex Magazine called it a first for the brand on November 1 (Rolex Magazine).
I pulled every number below straight from the US page on November 3, 2026 (Rolex). If you own a Rolex, or you are about to buy one used, this is the most useful thing the brand has published in years.
The three tiers, decoded
Rolex sorts everything by the reference number. Six digits means a modern watch, five digits means what Rolex calls a Classic model, and four digits means Vintage. Not sure which you have? My guide to reading Rolex serial and reference numbers (publishing November 6) shows you where to look.
Modern models (six digit references)
| Models | Complete service |
|---|---|
| 1908, Air-King, Date, Datejust, Datejust II, Day-Date, Day-Date II, Explorer, Lady-Datejust, Land-Dweller, Milgauss, Perpetual | $660 |
| Explorer II, GMT-Master II, Deepsea, Sea-Dweller, Submariner, Submariner Date, Yacht-Master | $770 |
| Cosmograph Daytona, Deepsea Challenge, Padellone, Sky-Dweller, Yacht-Master II | $940 |
| Optional polishing and satin finishing of case and bracelet | $170 |
Classic models (five digit references)
| Models | Complete service |
|---|---|
| Classic, Date, Datejust, Datejust TOG, Day-Date, Dual Time, Explorer, Lady-Datejust, Moonphase, Pearlmaster, Perpetual, Special Edition, Time, Vintage | $990 |
| Explorer II, GMT-Master, GMT-Master II, Sea-Dweller, Submariner, Submariner Date, Yacht-Master | $1,210 |
| Cosmograph Daytona | $1,430 |
| Optional polishing and satin finishing | $170 |
Vintage models (four digit references)
| Models | Complete service |
|---|---|
| Cellini, Date, Datejust, Day-Date, Explorer, GMT-Master, Lady Oyster, Oyster Perpetual, Milgauss, Sea-Dweller, Submariner | $1,650 |
| Datejust ref. 6305, non Oyster ref. 2780, Oyster Perpetual ref. 6098, Oysterquartz ref. 5100 | $3,850 |
| Cosmograph refs. 6239, 6240, 6241, 6262, 6263, 6264, 6265, 6269 and 6270, Day-Date 1831 and 6511, Explorer 6150 and 6350, GMT-Master 6542, Milgauss 6541 and 6543, early Submariners (5508, 5510, 5514, 5517, 6200, 6204, 6205, 6536, 6538), Turn-O-Graph 6202 | $5,500 |
| Twenty listed vintage Chronograph refs., from 2508 to 6238, and the Moonphase refs. 6062 and 8171 | $8,810 |
| Optional polishing and satin finishing | $330 |
Rolex marks the $3,850, $5,500 and $8,810 tiers with a note: only the Rolex Restoration Atelier in Geneva is authorized to work on those references.
What the price actually buys
For six and five digit watches, the complete service covers movement servicing and a waterproofness test. Rolex lists the parts that are included: screws, springs, wheels, lubricants, acrylic crystals, gaskets and tubes. Repairs to the case and bracelet are not included, other spare parts are billed separately, polishing is optional, and bracelet sizing is free. Estimates for modern and classic watches are free too.
Vintage is a different deal, and you need to read it closely. The four digit service covers the movement only, with wear components “subject to availability.” Work on the case, bracelet, dial and hands is excluded. Prices are given by estimate, and if you decline the service after Rolex looks at the watch, you pay a $280 analysis fee. Rolex also says it may refuse a complete overhaul depending on condition and quote a Restoration offer instead, done in Geneva, with an analysis fee of $2,200 if you turn that down.
What it means for my own watches
Real talk. My 2024 Sea Dweller is a modern six digit watch, so it lands in the $770 tier. My 1989 GMT Master II Coke carries a five digit reference, which makes it a Classic at $1,210. Both models share a row on Rolex’s list, yet there is a $440 gap simply because one carries an older five digit reference. If you love neo vintage the way I do (my 16710 buyer’s guide explains why), that is a real cost of ownership to bake into your budget.
And here is the part vintage buyers should underline. A 5513 or 1680 Submariner falls in the $1,650 vintage tier, since neither reference appears on the Geneva only list. Those early Submariners on that list, like the 6538, jump to $5,500. Before you send any four digit watch in, think hard about original parts. Rolex says dial and hands work is not part of the vintage service, but any part replaced on a vintage piece can change how collectors value it. I break down that whole debate in an upcoming guide to original vs service parts on vintage Rolex, and the 5513 vs 1680 comparison (publishing November 10) covers what to check on those two.
One number to double check
Gear Patrol’s October 29 story put the cheapest modern service at $550. When I loaded Rolex’s US page on November 3, that same tier read $660. I am going with Rolex’s own page, but this is exactly why you should pull up the live list on the day you book, because Rolex can change it. Prices also differ by country. Montenapo Daily, quoting the UK version of the page, listed a starting price of about £550 for modern time only models (Montenapo Daily).
Why this matters beyond the counter
Published prices change how you shop for a used Rolex. When a seller tells you a five digit Sub “just needs a service,” you now know the floor is $1,210 at Rolex before any parts or case work. That is real money to knock off an offer, and it is a number you can show the seller from Rolex’s own site. Service history paperwork matters even more now, too, because a recent Rolex service has a clear dollar value attached.
Pricing a five digit? See current Rolex Submariner 16610 listings on eBay or current GMT Master II 16710 listings.
When you compare listings, use eBay sold listings instead of asking prices, and note whether each watch shows a recent service. Sold prices tell you the market. Asking prices tell you hope.
FAQ
How much does a Rolex service cost? On Rolex’s US page as of November 3, 2026, a complete service runs $660 to $940 for six digit models, $990 to $1,430 for five digit models, and $1,650 to $8,810 for four digit vintage models (Rolex).
Does the price include polishing? No. Polishing and satin finishing is optional at $170 for modern and classic models and $330 for vintage.
Can Rolex refuse to service a vintage watch? Yes. Rolex says it may refuse a complete overhaul depending on condition and offer a Restoration estimate instead.
Where can I get a Rolex serviced? Rolex says every Official Rolex Retailer and Rolex affiliate can receive a watch for servicing, and estimates for modern and classic models are free.
Quick takeaways
- Rolex now posts official complete service prices on rolex.com, a first for the brand.
- Six digit: $660, $770 or $940. Five digit: $990, $1,210 or $1,430. Four digit: $1,650 up to $8,810.
- Case and bracelet repairs, extra parts and polishing cost more.
- Vintage service is movement only, by estimate, with a $280 fee if you decline.
- Prices were checked on Rolex’s US page November 3, 2026. Check again before you book.
Sources: Rolex, pricing for a complete service (US) · Gear Patrol, Rolex service pricing · Rolex Magazine, November 2026 · Montenapo Daily, UK prices. Accessed November 3, 2026.